Krasnodar Krai Economic Development Agency

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BATIMAT-2009

The world’s leading construction exhibition Batimat-2009 held in Paris from 2 to 7 November, brought together representatives of 48 countries on 135,000 sqm of net exhibition space.
The keynote theme of Batimat-2009 was “Sustainable building renovation and energy efficiency”.

The exhibition sectors included the various array of products, equipment and services and the largest number of international professionals: developers, specifiers, contractors and distributors.
Some technological innovations were displayed during the exhibition.

Exhibition participation provides a unique opportunity to meet industry players from all over the world and to promote your business, new products and innovations.

Olga Andreeva (Director General of Krasnodar Krai Economic Development Agency) was chosen as a panel moderator and presented Krasnodar Krai.

View presentation (.pdf)









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Why a city or region needs branding?

To draw investors attentions
To draw the Federal authorities attentions to the projects realized in the city or region
It is a good PR for the mayor or governor
To help local manufacturers to promoter their goods and services
To attract personnel to the region
For to be pround of their small native land
To attract tourist
Branding is a tribute to fashion, prestige
Brending is a nonsense